14 Kṛṣṇa Consciousness: the Topmost Yoga System
Kṛṣṇa? They are doing it, and it can be done. You can  develop  love for anything if you try for it. But Kṛṣṇa development is very natural. Because Kṛṣṇa is not a thing belonging to a particular type of religion or sect. Kṛṣṇa claims, “I belong to everyone.” Therefore, originally, we are all connected with  Kṛṣṇa ; but we have simply forgotten. This process of chanting is to evoke your remembrance of Kṛṣṇa. It is not that we are inducting something artificially into you. No, Kṛṣṇa is already connected with you, but you have forgotten. And we are trying to give you the process for reviving your original consciousness. So you can come to our temple; that is the beginning. You can see Kṛṣṇa or Kṛṣṇa’s devotees, and you can chant Hare Kṛṣṇa.
Krsna is not different from His name because He is absolute. He is nondifferent from His words. The name Kṛṣṇa and the person Kṛṣṇa are not different. Because everything is Kṛṣṇa.
Oneness, the philosophy of monism or pantheism, is imperfect. When that oneness comes in understanding Kṛṣṇa, that is perfection. If Kṛṣṇa is the Supreme Absolute Truth from whom everything is emanating, then everything is Kṛṣṇa. Just as you have a gold mine and are preparing so many golden utensils and ornaments and many other things. But they are all gold because the original is gold. So you may name it “earring,” but you have to add “gold”—golden earring. You may name it “necklace,” but it is gold, because originally it came from the goldmine. Similarly, originally, everything is coming from Kṛṣṇa.
If He is Supreme, the Absolute Truth, then nothing is different from Him. Just as, whether you say earring or necklace or bangle or wristwatch, these are all made of gold, and so they are gold. But, at the same time, you cannot say that this is all gold—you must say, “This is a gold necklace. This is a gold earring.” The  māyāvādin , or impersonalist, will say that everything is  Brahman . But “everything is  Brahman ” is not right.
This is very nicely explained in the  Gītā , in the Thirteenth Chapter: “I am expanded all over. That is My impersonal